I hope all of you had a Happy and Stuffed Thanksgiving!
Of course Amazon had a great weekend, Amazon released the 3DS ahead of schedule pissing off many of the deal hunting faithful. We talk Amazon, Beme, and ticket bots during this week’s Five Minute Flyby with Mark Starling on First News 570.
AMAZON CRACKS DOWN ON FAKE REVIEWS
For many, Amazon reviews are a favorite pastime. Corn cob holders, BiC pens, and ‘Make America Great Again’ Christmas ornaments are some of the wittiest and snarky reviews you can read. Previously, Amazon would let anyone write a review for a product, regardless if they purchased the item or not. In a bid to curb fraudulent reviews, Amazon, is now capping reviews of its listing to 5 non-Amazon verified reviews. They are making the move to reduce the black market trade of sellers purchasing reviews of its products from fake buyers. The move won’t affect books though…
NEW YORK STOPS TICKET BOTS FROM BUYING HAMILTON TIX
It’s becoming more and more expensive to see a show or buy tickets to a concert. Thanks to the ever growing presence of bots, it has become increasingly harder to buy initial release tickets and many consumers resort to foraging for tickets on reseller websites. New York Governor Andrew Cuomo signed a bill criminalizing the use of ticket bots to purchase tickets only to turn around resell them. People caught running a ticket bot will be subject to fines, and anyone knowingly reselling tickets that were purchased with one may be fined and receive jail time as well. Hamilton creator Lin-Manuel has been one of the members of the entertainment community criticizing the use of bots and their influence on the rise of ticket prices.
ATT LAUNCHES DIRECTV NOW STREAMING SERVICE: TODAY
DirectTV Now is a new, for-pay streaming service giving cord-cutters and non-satellite users access to television programming over their existing Internet connection. DirectTV Now consumers can pay $35/month for 60 channels and $70 per month for over 120 channels. Consumers can add on premium services like HBO and Cinemax for $5 more per month. ATT acquired DirectTV for 48.5 billion dollars last year making them the largest US, pay-for-TV operator, and is in pursuit of purchasing Time Warner for 85 billion dollars. What’s strange is that: by the time you pay your home cable Internet bill, buy DirectTV now, and then pay for HBO, you may as well have paid for cable or satellite TV!
CNN ACQUIRES YOUTUBE STAR’S SOCIAL MEDIA APP TO MAKE MILLENIAL PLAY
Honestly, I don’t know why marketers covet millennials so much. They still live at home, don’t make a lot of money, and are fickle. Well, CNN, hoping to attract a more millennial news audience has purchased Beme, a social media app which allows people to share video in 4-second bursts. Beme claims to be a more authentic social media experience and CNN hopes Casey Neistat and his company can unlock the code to bring more news and media to a younger audience.